To YouTube or Not to YouTube?: Why Starting a Channel in 2023 May be Risky (But Totally Worth It)

Ah, YouTube – the land of viral challenges, makeup tutorials, and endless hours of cat videos. For many of us, YouTube has been a source of entertainment and inspiration for years. But for those looking to make it big on the platform, the competition can seem daunting. Especially in 2023 – by then, YouTube will have been around for over two decades. Is it still worth trying to start a channel and become the next PewDiePie or Zoella? Let’s take a closer look.

First of all, let’s get real about the odds. According to Business Insider, only about 3% of YouTube channels ever make it past the 10,000 subscriber mark. And that’s just the beginning – to become a true YouTube sensation, you’ll need hundreds of thousands (if not millions) of subscribers, consistent engagement, and a unique brand that captures the attention of viewers. So yes, starting a YouTube channel in 2023 may seem like a long shot – but that doesn’t mean it’s impossible.

One thing to keep in mind is that YouTube culture is constantly evolving. What worked for creators five years ago may not work now, and vice versa. That means there’s always a chance for fresh talent to break through and shake things up. If you have a unique perspective, a killer sense of humor, or a particular niche you’re passionate about, there could be an audience waiting for you. Plus, you don’t have to be a teenager with a camera phone to make it big – there are successful creators of all ages and backgrounds on the platform.

Of course, starting a YouTube channel isn’t a guarantee of success, even if you do have that special spark. Creating content is hard work – it takes time, effort, and often money to produce high-quality videos. And once you start gaining traction, you’ll need to consistently come up with new ideas and engage with your audience to keep them coming back. It’s not a job for the faint of heart. But if you’re willing to put in the work, the rewards can be amazing. From sponsorships to brand deals to just the satisfaction of creating something you’re proud of, there are many reasons to take the leap into the YouTube world.

One thing to keep in mind is that YouTube isn’t the only platform out there. As of 2021, TikTok had over a billion active users, making it a serious contender for social media stardom. Instagram, Snapchat, and even non-video platforms like podcasts all offer opportunities for creators to build their brand and reach a wide audience. That being said, YouTube remains a powerhouse and shows no signs of slowing down. So if you’re serious about becoming a YouTube star, there’s no better time to start than now.

But what if you’re worried that your channel won’t stand out among the crowd? Fair enough – there’s certainly a lot of content out there to compete with. But here’s the thing: the best way to stand out on YouTube is to simply be yourself. No one else has your unique perspective, your specific talents or interests, or your way of presenting information. So don’t try to be like anyone else – just be the best version of yourself, and things will fall into place. People will notice your authenticity and passion, and that’s what will keep them coming back for more.

And finally, let’s talk about the future. Yes, it’s impossible to predict exactly what the landscape of YouTube will look like in the years to come. But one thing is for sure: video content isn’t going anywhere. In fact, it’s only becoming more and more popular as time goes on. And as long as people are consuming video content, there will always be a need for creators to make it. So even if things look a little intimidating right now, remember that you could be setting yourself up for success down the road.


Is it still worth trying to start a YouTube channel in 2023? The answer is complicated. On the one hand, you’re up against a lot of competition – there are already countless talented creators on the platform, and the odds of making it big are low. On the other hand, YouTube culture is always evolving, and there’s always room for fresh talent and unique perspectives. If you’re willing to put in the work and invest in high-quality content, there’s no reason why you can’t make a name for yourself on the platform.

At the end of the day, starting a YouTube channel in 2023 may be risky, but it’s definitely worth it. Whether you’re looking for fame, fortune, or just a creative outlet, creating content for YouTube can be incredibly rewarding. So go forth, choose your niche, and don’t be afraid to take risks. After all, who knows? You could be the next big thing on the platform – and in the meantime, you’ll have had a lot of fun creating content and building a community of like-minded individuals.